Vision & Mission
We will be the main player in Egypt and MEA region and then one of the important players all over the world in Masterbatch and PVC through optimizing our values provided to all stakeholders by developing and supporting our strategic factors like human and intellectual's capital, agility, quality systems and innovation.
To be a world-class Master batch and PVC leader with competent empowered and involved employees. This enables our plastic industries' customers in Egypt, MEA, and all over the world to compete for the globe. We will not be only a product and service provider but also a value producer by respecting our environment, taking the responsibility toward our society, adapting to the latest technology and innovation approach, and having a reasonable profit margin that will secure our company's growth and provide wealth for all our stakeholders.